Direct traffic
Visits with no referring source. Useful as the foundation of a balanced profile for established brands and frequently revisited websites.
Source profile configuration
Mix direct, referral, social and search traffic.
A channel mix gives context to total visits. Configure source attribution around the way people would reasonably discover your website instead of relying on a single unexplained source.
Channel options
What each source profile represents.
Source configuration describes how campaign sessions are attributed. It should be planned as part of a wider volume, GEO and pacing brief.
Referral traffic
Visits associated with third-party websites. Referral domains can be selected to fit the website's category and partnerships.
Social traffic
Traffic attributed to networks such as Telegram, YouTube, Facebook, Instagram or X, depending on campaign requirements.
Search traffic
Search-attributed sessions configured around selected keywords and engines. This is source attribution, not a search-ranking guarantee.
Example planning
A source mix should match the website type.
Brand website
- Higher direct share
- Selected media referrals
- Supporting social traffic
Content publisher
- Search-led discovery
- Social distribution
- Topic-relevant referrals
Community project
- Telegram and social share
- Direct returning traffic
- Partner referrals
Balanced delivery
Avoid a profile built on one channel.
Unless the website has a clear reason for a dominant source, a diversified mix generally provides a more coherent public story. We review the requested proportions before launch and pace each source through the campaign window.
Commercial relevance
Choose channels your audience could reasonably use.
Consistent pacing
Distribute each source gradually rather than in isolated bursts.
Clear specification
Agree the channel percentages before campaign delivery begins.